Collect and analyze data from both internal and external sources to identify trends, correlations, and patterns.
Develop and maintain comprehensive dashboards and reports using Power BI to track key performance indicators (KPIs) and business metrics.
Translate complex data sets into clear, concise, and actionable insights, making them accessible to non-technical stakeholders.
Respond promptly to ad-hoc data requests from stakeholders, ensuring timely and accurate analysis to support business decisions.
Market Research & Strategic Insights:
Conduct thorough market research to gather relevant data on industry trends, customer behaviors, competitor activities, and market conditions.
Utilize both qualitative and quantitative research methods (e.g., surveys, focus groups, reports) to provide a well-rounded understanding of market dynamics.
Analyze data to uncover opportunities and threats in the market and suggest actionable strategies for business growth and operational improvements.
Work with business leaders to clarify requirements and ensure that the data and reports align with business objectives.
Collaboration & Cross-Functional Teamwork:
Partner with various departments (e.g., marketing, finance, operations) to gather data, understand requirements, and provide timely reports that meet their needs.
Support teams in making data-driven decisions by presenting findings in a digestible and understandable format.
Proactively communicate findings and insights that drive improvements in processes, products, and services across the company.
Continuous Improvement:
Constantly evaluate data analysis processes to identify areas for improvement, streamline workflows, and enhance the overall quality and impact of your insights.
Stay current with the latest trends in data analysis, BI tools, and industry practices to continuously improve skills and ensure that the company's analytics capabilities remain cutting-edge.
Demonstrate a keen interest in learning and developing your skills to maintain expertise in Business Intelligence and data analytics.
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Education:
Minimum a Bachelor’s degree in Business Administration, Marketing, Economics, Statistics, Data Science, or a related field.
Professional Certifications:
Certification in Business Intelligence or Data Analysis (e.g., Microsoft Certified Data Analyst, CBIP, or equivalent) is preferred.
Technical Skills:
Proficiency in Power BI (for data visualization and report development).
Strong knowledge of Excel, SQL, and other data analysis tools.
Familiarity with market research methodologies (qualitative and quantitative).
