• Develop and implement online (SEO, SEM, inbound, content, lead nurturing, link building, digital public relations, and brand reputation) and offline (direct marketing, site marketing, promotions, etc.) marketing and communication strategies.
• Plan and execute communications calendar, plan leads generation and promotion activities through monthly, quarterly, and yearly cycles.
• Maintain, track, and manage prospecting promotional activities to record results for sales follow through, review, and improvement. 
• Analyze market trends and optimize effectiveness and efficiency of marketing and communication activities to reach leads, shows and contracts target and a clear and consistent brand positioning. 
• Monitor and manage budgets by comparing and analyzing actual results with plans and forecasts. 
• Manage the company’s social media channels, blog, and website. 
• Build and manage partner marketing relations.  
• Liaise with media owners and digital agencies for efficient media expenditure.  
• Translate global campaigns and marketing activities to the local market. 

• Two to four years of experience working in marketing roles in preferably international organizations or an agency with global clients. 
• Able to demonstrate end-to-end campaign management to achieve business goals. 
• Strong verbal and written communication and presentation skills.
• Passion for building a global brand in the education sector. 
• Exceptional team player with ability to build confidence.  
• Ability to thrive in a fluid, fast paced, and entrepreneurial environment. 
• Strong negotiation and people skills. 
• Strong analytical background with ability to evaluate programs and monitor results. 
• Fluent speaking and written English.
• University degree required (master’s preferred).  

Competencies Essential for Success in the Role

• You recognize the need for accuracy, pay attention to detail.  
• Familiar with web analytics and tracking, as well as inbound marketing and marketing automation (such as HubSpot).
• Excellent time and resource management. 
• Ability to identify trends and patterns whilst systematic in looking for root causes and solutions.
• You adapt communications to suit specific audiences.
• Adept at networking and tapping into expertise.  
• You enjoy sharing knowledge, teamwork, and pooling ideas for greater efficiency.